ASSOCIATE DIRECTOR OF SALES AND MARKETING

Company: The Sebastian - Vail - A Timbers Resort
Location: Vail
Posted on: November 7, 2024

Job Description:

Position Overview

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The Associate Director of Sales and Marketing will partner with the Director of Sales & Marketing and Timbers Corporate Hospitality Sales team to help oversee all aspects of the sales and marketing division. The primary responsibility of the associate director position is to drive leisure and group sales, while serving as a mentor to the Leisure Sales Manager, who will directly report to this position.
Job Duties & Essential Functions

• Translate strategies into local and regional tactical plans to drive budgeted revenue.
• Ensure smooth and clear communication between the leisure sales, group sales and catering sales organizations.
• Build and establish agreed sales processes to aid communication and commercial success.
• Represent our hotel in key markets for the company.
• Build relationships with existing clients.
• Increase corporate contracted business both local and global to the group.
• Identify and create new relationships from the corporate, Travel Trade & MICE segments.
• Research and analyze different programs for the hotel to identify new leads and accounts from all markets.
• Identify a targeted number of new account opportunities, both locally and internationally, and acquire these accounts from all key markets.
• Plan & conduct sales calls in key target markets as required.
• Management of the strategies relating to the sourcing, identifying and development of new business.
• Manage familiarization trips to nurture new business and highlight the unique features of our hotel.
• The Associate Director of Sales oversees training, development and on-the-job coaching of the Sales Team. This also includes succession planning and future talent banking.
• Participate at relevant trade shows and networking events as required.
• Attend internal and external meetings & events as required.
• Produce production reports as required by the Director of Sales & Marketing.
• Be flexible and adaptable in working in other key sales areas where necessary.
• Strong communicator, both written and orally.
• Ability to work with the resort team members & corporate team to accomplish goals on a timely basis.
• Ability to analyze marketing opportunities and ad effectiveness.
• Other duties as assigned by the Director of Sales and Marketing and General Manager.
  SYSTEM KNOWLEDGE
• Microsoft Office, Excel, PowerPoint, Outlook, Mac/iOS, WordPress, Photoshop/InDesign.
• Various communication platforms (Navis, Salesforce, SynXis).
• Strong understanding of working within content management systems.
• Experience with HTML/MJML formats.
  Education & Experience
• 3-5 years' experience in hotel sales in a leadership role, or demonstrating progressive advancement within the sales field.
• Extended experience within the luxury hotel/travel industry and/or lifestyle sector preferred.
• A track record of successfully designing and delivering major, multi-channel, response driven strategies.
• Experience of managing suppliers, partnerships, marketing budgets and long-term strategic planning.
  Position RequirementsThis is not a remote position!
  Our Company:
  Timbers Company is a developer and operator of exceptional boutique hotels, residence clubs and resort communities located in some of the most sought-after destinations in the world. We are passionate about creating remarkable experiences with world-class hospitality while exposing our Owners and guests to the humble authenticity of every location that we call home.
  Our Property:
  There's no better place to ski and no better place to stay than The Sebastian - Vail. Vail's premier hotel and Private Residence Club features impeccable amenities amid the unadulterated surroundings of the White River National Forest. Our staff at The Sebastian - Vail make the most of all four seasons in Vail Valley, with year-round outdoor sports and a thriving arts and entertainment scene.
  Our Core Values:
• Be Authentic
• Practice Humility
• Cultivate Teamwork
• Value Time
• Be Trustworthy
  Benefits:
• Free onsite shift parking.
• Discounted bus pass for Eagle County & Lake County routes.
• Discounted F&B, Spa Treatments & Retail up to 40% off.
• 401K with Match.
• PTO for Full Time Year Round up to 4 weeks a year.
• Wellness Bonus if worked through full season until ski area closing.
• Full Time Year Round possible, with full benefits such as Medical, Dental, Vision, LTD/STD, Life, Accident, Critical Illness, Hospital Insurance.
• Merchant Ski Pass Program.
• Free onsite Chef prepared employee dining room with hot meals and salad bar.
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Keywords: The Sebastian - Vail - A Timbers Resort, Snowmass , ASSOCIATE DIRECTOR OF SALES AND MARKETING, Executive , Vail, Colorado